![]() Pepsi has inked deals with Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, and other iconic names in the industry. ![]() Through many strategic campaigns that helped Pepsi become a part of pop culture, the music industry played a crucial role in the process. In addition, the visuals were inspired by Pepsi’s flavors over the years. Each image was randomly generated by an algorithm and is unique. The NFTs depict a microphone-like character with additional features such as hairstyles, sunglasses, and more. In total, 1893 digital assets will be minted, most of which will be available to claim for free by U.S. Pepsi is entering web3 with the launch of Pepsi Mic Drop, a non-fungible token (NFT) collection based on the brand’s pop culture theme.
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